November 14th, 2011
Zoom I took last week off from Plus Ça Change to write a longer essay for the Reanimation Library. If you’re not familiar with it, the library is a private collection in Brooklyn that saves discarded and out-of-date books for use by artists and others. Founder Andrew Beccone recently started a featured called “Word Processor,” where he asks writers to consider a volume from the collection. In my essay, I consider the Fourth Edition of Otto Kleppner’s Advertising Procedure an introductory advertising textbook that has been continuously revised since 1925. But “the advertising spiral”—shown here—abides as the centerpiece of the book, all the way to the current edtion. Head over to the library’s site to learn more.

I took last week off from Plus Ça Change to write a longer essay for the Reanimation Library. If you’re not familiar with it, the library is a private collection in Brooklyn that saves discarded and out-of-date books for use by artists and others. Founder Andrew Beccone recently started a featured called “Word Processor,” where he asks writers to consider a volume from the collection. In my essay, I consider the Fourth Edition of Otto Kleppner’s Advertising Procedure an introductory advertising textbook that has been continuously revised since 1925. But “the advertising spiral”—shown here—abides as the centerpiece of the book, all the way to the current edtion. Head over to the library’s site to learn more.

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plus ça change
  1. jimhanas posted this

PRAISE FOR
WHY THEY CRIED



"... demonstrates real insight into the way we live now."
 –The Rumpus

"Reminiscent of George Saunders and James Thurber, Why They Cried is a great collection of modern tales."
–Hannah Tinti, author of The Good Thief and co-founder of One Story

"Jim Hanas has a remarkable talent for imagining and crafting uncanny little worlds that make me vaguely nervous. And yet I never want to leave."
–Rob Walker, co-founder of Significant Objects

"A tender and smart assembly of fiction about people trying to communicate—with each other, the world—and all the ways they fail. Fail better, fail beautifully."
–Fiona Maazel, author of Last Last Chance

Jim Hanas is the author of the short story collection Why They Cried (Joyland eBooks/ECW Press) and director of audience development at HarperCollins Publishers.

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