Until pretty recently, everyone from creative directors to book editors had it pretty good. Their positions were based on the possession of vague, unimpeachable knacks — for lack of a better word — for assembling or choosing aesthetically appealing and relevant communications, whether these were advertisements, say, or novels. The effectiveness of their assemblages and choices could be evaluated in retrospect, of course, but never absolutely isolated — leaving a lot of wiggle room for extraneous factors like personality or “vision.” Assorted bullshit, in other words.
Today on Google+, Paola Antonelli and “The Everythingization of Everything.”
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