With shrinking reviews pages — blah, blah, blah — authors have had to find alternative ways to promote the existence of their books. And since some people’s lives are too boring even for the “Lives” column (believe it or not), some number of these authors will decide to “take on” the issue of ebooks. They will do this whether or not they read them or know anything about them. And if they really know nothing about them, their publicists will pitch their perspective as “fresh.” The smell of books may be mentioned, although even the Times is getting tired of that. And these essays will mostly appear in the Times, under that new “Mechanic Muse” rubric that seems to have been created just to contain these, um, musings.
In today’s “Plus Ça Change” column on Google+, I try to come to terms with the ebook essay surplus.


